The excitement in the room from developers was outstanding. Apparently in Japan there are dozens of books written specifically about Evernote, a testament to it’s adoption throughout the country.Įvernote is Committed to the Platform Today’s event showcased Evernote’s commitment to it’s nascent platform. Only 1/3 of Evernote’s audience is in the US and the rest is globally distributed, with Japan being the second largest country.
As you can see from the images below, you can get a sense for the different iterations Evernote went through to come up with their perfect logo:īut in addition, they are focused on building a truly global brand. Gabe Campodonico, Evernote’s Creative Director, walked us through how they got to establish their brand identity and what it stands for. I expect we’ll see more acquisitions from Evernote in the near future along these lines.įreemium Works At the event, Phil shared the following update on user growth, engagement, and monetization stats:Įvernote stats: 12.5M users, 4.5M 30 day active users, 42k daily new users, 568k paying users #evernote_etc less than a minute ago via Twitter for iPhone Favorite Retweet Reply Sachin Rekhi sachinrekhi They continue to re-inforce that freemium can indeed work given the right situation of a large base of users (thanks to their success on mobile app platforms), cheap per user costs, and a product that users absolutely love.Įvernote is Building a Global Brand It was exciting to see how thoughtfully Evernote has been thinking about establishing their brand. It’s exciting to see these two productivity apps together and speaks to Evernote’s larger vision of productivity beyond simple note taking. A very complimentary tool, Skitch has become a popular Mac app for editing and annotating photos. It’s refreshing and bold to see such ambition and I believe their recent moves reflect making it a reality.Įvernote Acquires Skitch Evernote is already putting that monster round to use and today announced their first acquisition: Skitch. He re-iterated at the event that there is no exit strategy for Evernote and he is truly committed to building Evernote for the long-haul.
The 100 Year Company When Evernote raised their recent $50M round of funding, Phil Libin announced his vision for Evernote being a 100 year company and explained how this monster round of funding would help ensure that was possible. I thought I’d share some of my thoughts from the day.
I was excited to attend not only because Connected is an app in the Evernote Trunk, but also because Evernote has been a break-out success story in the productivity space. Today I had the pleasure of attending the Evernote Trunk Conference, Evernote’s first ever developer-focused event.
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